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Case study

Top 20 U.S. Bank reduces onboarding time by over 60%

One of the oldest and largest banks in the United States, with $227 billion in total assets, ran its point-of-sale financing through a bespoke in-house build that supported exactly two merchant partnerships. It now onboards hundreds a month, on its own balance sheet and under its own brand.
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Key Results

Engineered for scalability

100s/month
Scaled merchant onboarding
Sustained across the first 12 months of the program
by 60%
Cut merchant onboarding time
3
$0
Dedicated IT overhead per merchant
3
case study parameters

Deployment scope and architecture

Customer
Top 20 U.S. bank by assets (FDIC data, Q4 2025)
Region
United States, all markets
Starting point
In-house bespoke build supporting two merchant partnerships
Use case
Consumer financing online and in store
Financing Product
The bank's own consumer lines of credit
Deployment
Direct settlement with the merchant
Why no name

As a white-labeled solution provider, many of our clients do not permit attribution. 

The Problem

The Challenge

The demand was not in question. Research the bank commissioned itself put numbers on what its customers wanted at the checkout counter.

66%
of consumers preferred not to apply for a new credit card to make a major purchase.
76%
said they would be more likely to complete a purchase if payment plan options were available at checkout.
Source: research commissioned by the bank

What the bank could not do was serve that demand. Its in-house bespoke solution supported two merchant partnerships in total. Onboarding a single new merchant took 18 months on average, and each one required significant dedicated time and technical resources.

So the bank was losing loan volume and customers to fintechs at the point of sale. Not on price, and not on credit appetite. On the time it took to connect a merchant.

The requirement was narrow. Zero disruption to legacy systems, merchant onboarding that scaled without a project per merchant, and white-labeling deep enough that the bank's brand stayed on the product.

The solution

What we built

Interface
100% white-labeled. The bank’s identity, brand and control stay on the product
Connectivity
API connectivity with core financial systems, no legacy disruption
Channels
Multi-channel deployment, online and in store
Ownership
Direct customer ownership and data retention guardrails
Onboarding
Standardized processes for merchant onboarding. No custom development per merchant
Origination
Instant origination and disbursement at the point of sale
Settlement
Direct settlement to the merchant
The outcome

What our client achieved

Stated Plainly

The credit is the bank's own consumer lines of credit. Customer ownership and data retention stayed with the bank under contractual guardrails. Jifiti supplied the embedding layer, merchant onboarding, origination and disbursement, and settlement.

No change was made to the bank's legacy systems. Institutions that want a technology partner to hold the customer relationship, or to move the credit onto someone else's balance sheet, are not a fit for this configuration. Say so early and we will tell you the same on the first call.

What does adding a merchant cost you today?

The useful first conversation is a technical one. Let us know your current onboarding path and we will tell you what it takes to shorten it, including when the answer is that we are not the right fit.
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Let’s talk Lending Tech

Hi, I'm Russell.