About Jifiti
The Jifiti Group is a global technology company operating two industry-leading businesses – a white-labeled lending platform for banks and lenders, and a digital gift card solution.
Our digital lending platform is modular and provides end-to-end functionality, enabling Fls to choose whichever components they need to digitize and automate their consumer and business lending, and make their loans instantly accessible via their direct digital channels (bank app or website) or embedded in any third-party channel.
With our robust customer journey and core lending capabilities, data analytics suite and comprehensive third-party orchestration layer, we enable banks and lenders to digitize and scale their lending.
Want to dive deeper?
Explore our solutions or check out the customers we serve.
Our Story
Our story began in 2011, when Yaacov Martin, Shaul Weisband and Meir Dudai founded Jifiti as a digital gift card business, quickly establishing us as a leader in this space.
Early on, we discovered that by leveraging our proprietary point-of-sale technology, we could solve a common pain point for banks and lenders – integrating with merchant systems to offer their loans to customers at the point of sale.
And so, Jifiti’s white-labeled lending platform was born.
Our Values
There’s no ‘i’ in Jifiti
We’re accountable to ourselves, to each other, to our partners and customers, and to the world we live in.
Integrity
Integrity is our guiding compass. We’re transparent, honest and direct in our words and our actions.
Be Trailblazers
Always ahead of the curve, we pride ourselves on being innovative and bold. At the core of everything is who we are and the values that we strongly believe in.
The Human Touch
We’re approachable, relatable, playful, fun and friendly. Even though we work with businesses, we communicate human-to-human.
Purposefulness
Everything we do serves a greater purpose - of making a positive impact in the world and bringing value into everything we do.
Think in curves, not lines
We champion non-linear thinking and are committed to solving problems in creative and clever ways. We strive to simplify the complex in everything we do and say.
The Team
We’re a family of professionals with backgrounds in tech development, retail, finance, marketing, operations and racing (Walter, our office mascot is a retired greyhound).
We come to the office every morning with two main goals: Lunch and changing the way consumers and businesses pay.
Want to say hello? Want to know the difference between embedded lending and BNPL? Email us at hello@jifiti.com
